There, I said it.
I feel like I just stamped on the "holy grail" of marketing 😂
Only that it's not the holy grail 🙄
In the last twelve months I've spoken with so many experts who sell online courses and they all share similar stories:
"I'm running a webinar but I'm losing money..."
"I used to run a webinar to cold traffic making thousands but it's not profitable anymore..."
"I spent $20,000 to build an evergreen webinar but didn't get any sales..."
And many more variations of the above.
Don't get me wrong.
> Webinars work.
But just like traditional launches webinars are inefficient 📉
You could be paying anything between $1.50 per lead 💳 to $10 per lead!
And that's best case and not worst case.
I even heard a horror story recently of over $50 per lead (seriously)!
Then you have a 30% show up rate for the actual webinar (if your audience is engaging with your emails).
And then maybe 50% of attendees make it to the end of your live presentation.
(Again - For most people these are best case scenarios...)
So you're paying a ton of money just for someone to consume training that gets them to know, like and trust you 💙
Either these numbers work in less saturated markets...
Or you're a wizard 🧙♂️- chances you aren't!
But there's a reason why so many people have stopped running the traditional live and automated webinars to cold or even semi warm traffic. 😱
They just stopped working for many people:
🤬 Advertising costs are increasing .
😢 Consumers are catching up.
😤 And everyone is bombarded with webinars left and right.
↓ Here's my advice. ↓
1️⃣ If you're running a webinar and you're not profitable...
Turn it off 🔕
Focus on getting the business to $10k-$20k a month organically without a webinar and create a profit centre.
↓ Surprise surprise ↓
💥 You don't need a webinar to run a business, or to kick start your business.
Our clients have been pulling in about $10k-$30k a month just organically 💸💸💸
(From their Facebook profile...)
We've been doing the same around $15k per month!
Stop using webinars as a crutch or as a replacement to put a proper marketing and sales strategy in place in your business.
🔥🔥🔥 Simple Facebook lives, strategy to convert your live audience into subscribers, and further convert into customers.
It's. That. Simple!
But that's not all ↓
2️⃣ Use a scalable and easy formula to successfully make sales and launch your services:
Instead of warming people up after they opt-in (or show interest in your products).
Warm them up before they opt-in 💡
Hint: Almost all of the biggest media buyers are doing this these days including most of your favourite "gurus".
Instead of forcing people to opt-in to consume content.
Get them to consume it natively directly on the platform.
This works great with Facebook Live content and YouTube videos (both free marketing strategies).
You can also set up small ads spends delivering free content with Facebook and YouTube ads, and retarget your audience when they consume the first ads (we call this 'The Domino Ads Formula').
You create a 3, 6 or 9 part pre-launch series 🎬
Mapping out your content first is vital for success. You don't need fancy videos and professional Hollywood content. Facebook live is your best friend.
Deliver each video live via Facebook, have your audience engage and interact with you, building trust and a better relationship with you and your brand. 💙
You can then turn your live Pre-Launch videos into ads targeting new and existing audiences.
The result? 🤔
You pay $0.10-$0.20 for someone to watch 15-30 seconds of each video and a few dollars at most for a full video view.
This removes friction.
You spend less to get someone to know, like and trust you. 💙
We use this native launch model with all clients to scale with Facebook Live, Messenger, and paid ads (and this works very well after your launch 🚀).
How do I capture my audience into subscribers from FB live?
We use our No.1 tool that removes friction... Facebook Messenger. And we also use Messenger to build our email list too. No need to force your audience through email registration pages anymore. And we get as high as 60% conversions, there is No friction for the user, and we have non-expensive ads strategy in place.
The BIG question you might still have:
Do webinar still work?
Do traditional launches still work?
But they aren't as scalable and efficient as they used to be.
So instead of blindly following something that used to be the "holy grail" of marketing several years ago, get ahead of the curve and make scalability and cost efficiency a priority for 2020.
↓ Which brings me onto MY exciting news!
💙 I am running a LIVE workshop training on how to turn Facebook live content to build your leads, build long lasting relationships, build a bigger brand, and bring in more profits for your business and your webinars.
We kick start tomorrow, Wednesday 15th January, at 12pm PST / 3pm EST / 8pm UK.
And we would be super excited if you could join us!
PLUS: We are offering a crazy 75% OFF January offer (one time only). You get life time access to the recording, plus all the resources and F.O.U.R. amazing bonuses!
Messenger Bot Expert
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